I am such a geek! I bought – actually, pre-ordered – the DVD of the film Helvetica. The Deluxe limited edition, no less. I’ve been wanting to catch this film ever since it came out early this year, but missed the first L.A. screening (it was sold out) and was fortunate enough to catch it at the beautiful University of Washington, courtesy of this year’s TypeCon. I thought the film was brilliant!! Director Gary Hustwit makes an almost mundane topic into something so fascinating, even for a non-designer.

These stills are the motion graphics created by Trollback + Co, appropriately chosen to do the job as they themselves are hardcore Helvetica lovers. Simple yet so well animated as usual from Trollbäck.