I was really inspired by Modern Dog’s approach and outlook on design when they spoke at TypeCon last year. For a design studio so well-known and experienced, they are refreshingly down-to-earth, open, and funny. Not a single self-serving design aphorism for me to quote.Â

You might recognize their packaging work for funny products like Dirty Girl and Miso Pretty, and lots of posters from the Northwest music scene. They spoke about their offbeat process behind this particular poster for the Seattle Repertory at the conference – the sweet and serene butterfly image is an imprint of someone’s butt.

If you like their stuff too, they are commemorating their 20th birthday next month with a brand-new book.